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Motivational Deficiency Disorder – a satirical look at disease mongering
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Ray Moynihan’s 4-min video on ‘Motivational Deficiency Disorder’, illustrating ‘disease-mongering’.
Key Concepts addressed:Details
Ray Moynihan’s 4-minute video on ‘Motivational Deficiency Disorder’: Having trouble getting out of bed? There may be a cure for you! A wry comment on disease mongering (read more in Ray Moynihan’s book ‘Selling Sickness’.
