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Battling bad science
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15-min talk by Ben Goldacre on ways evidence can be distorted.
Key Concepts addressed:- Audio
- Chinese
- Choices: making informed choices
- Claims: are they justified?
- 2-12 Relative measures of effects can be misleading
- 1-6 Expert opinion is not always right
Details
Every day there are news reports of new health advice, but how can you know if they’re right? Doctor and epidemiologist Ben Goldacre shows us, at high speed, the ways evidence can be distorted, from the blindingly obvious nutrition claims to the very subtle tricks of the pharmaceutical industry.
This talk was presented at an official TED conference